great advertising

Of the numerous design and advertising websites that I follow religiously, not one has mentioned http://www.thisistheindexpage.com, which is Converse’s new web campaign. It is, in fact, true to its name - an index of other websites with transparent names.

One of them is http://www.onashoestringfilms.com - one of the best cinematic efforts I’ve seen in a long time. Maybe the best one.
Another is http://www.iseverythinggoingtobeokay.com - I encourage you to visit this website if you are in need of passionate, unconditional support.
And of course there’s http://www.youshoulddoitnow.com - a wonderfully inspirational message, unmarred even by the giant Converse logo at the end.

All of them are short, most of them are funny, they made my day, which was otherwise packed with grim things such as the House season finale (made me weep), and a book from my childhood which I re-read, oblivious to the fact that everyone dies in it (made me weep too).

In short, I recommend.